Conversion audit
A scored, annotated review of your funnel with the top ten leaks ranked by revenue impact.
The method
Diagnose, prioritise, test, repeat
We start with a conversion audit: analytics configuration, funnel drop-offs, session recordings, heatmaps and a hard look at your value messaging. Every finding lands in a prioritised backlog scored by expected impact and effort.
Then we run the loop — hypothesis, change, measurement — month after month. Some tests win, some teach; both compound. Clients typically see meaningful movement within the first two cycles.
Deliverables
What a CRO engagement includes
Analytics review
GA4 and tag configuration checked and repaired so decisions rest on numbers you can trust.
User-journey analysis
Recordings and heatmaps interpreted into concrete friction points — where attention dies and thumbs give up.
Value messaging review
Headline and offer rewrites tested against the words your customers actually use when they buy.
Experiment programme
Structured A/B and split tests with honest statistics — no declaring victory on ten conversions.
Monthly report
One readable page: what we tested, what we learned, what moved and what runs next. No 40-slide decks.
Reality check
CRO works when…
- You have at least a few thousand visits a month — below that, we’ll say so and suggest cheaper wins first
- Someone on your side can approve changes quickly
- You care about enquiries and sales, not vanity metrics
- You can live with a test that loses — because the lesson still pays